Digital Marketing Belfast

Digital Marketing, combining as it does both creative & technical aspects,
is vital to ensure sustained traffic to your website.
Visitors become leads, driving business growth.

Digital Marketing Belfast

Being found and indexed by search bots, then engaging users with compelling relevant content: That’s what your digital assets essentially need to achieve. Easier said than done. It just takes work upfront (which we can help with), patience and ongoing maintenance (which we can advise on).

After all, it’s one thing to have a shiny engaging presence online, but you need to be found first. Then it’s up to your content to deliver on any business objectives and customer expectations. There are several online marketing strategies you can consider in meeting these goals:

Search engine optimisation (SEO)

That is, the ability to appear as high up on search engine results page (SERP) as possible. Our team can analyse not only your current site’s architecture but also the content, keywords, internal links and other resources to help improve organic (non paid for) search results.

Search engine marketing (SEM)

As the term suggests, and if your budget allows, you can ‘buy’ ads on a SERP for designated search terms. Again, we can help with a thorough review of your online objectives, content marketing ambitions and competitor analysis to devise the optimal SEM campaign.

Social media

Facebook, Twitter, Instagram, Tumblr, Reddit, LinkedIn – the list appears neverending. Successfully navigating the social media landscape requires careful planning and diligent monitoring. But the rewards for clever social campaigning can be profound. We can show you how.

  • Focus groups and testing
  • On-site observations
  • Persona and prototyping development
  • Eye-tracking sessions
  • Customer analytics
  • Refining, testing, repeating.

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